MY PHILOSOPHY

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Effective communications strategies -- shaped by the communities we served and the staff who execute them -- have never been so important for nonprofit organizations as they are today. Institutional storytelling is just as important as campaigns that promote our programs, but only if we understand where we are, who we're talking to, and why. Community building, transparency, and commitment to equity must not be buzzwords, but embraced in every aspect of what we do.

I firmly believe that organizations must be open to every communications tool available to them. Multi-channel marketing is nothing new, but without realistic goals, emotionally intelligent messaging, accurate data, or regard to staff capacity, are doomed to fail. Every choice we make is a compromise, taking away resources from somewhere else. As such, I take a pragmatic, balanced approach that is shaped by the needs of each organization and the communities they serve.